- What is content exclusions in Google Ads?
- How do I exclude sensitive content from Google Ads?
- What characters are not allowed in Google Ads?
What is content exclusions in Google Ads?
Content exclusion settings let you opt out of showing your ads alongside certain categories of websites, videos, and mobile apps that may not be appropriate for your brand or serve your advertising goals.
How do I exclude sensitive content from Google Ads?
Sign in to your Google Ads account. Under 'Setup', select Content suitability. Select the content suitability settings for your account such as inventory type, sensitive content, excluded content types and labels, placement exclusions and keyword exclusions.
What characters are not allowed in Google Ads?
Punctuation and symbols
Exclamation points in the ad headline. More than one exclamation point in the description copy. Other repeated punctuation or symbols. Non-standard symbols or characters, such as asterisks; bullet points and ellipses.