Torgeek
Can you exclude audiences in Google Ads?
In the page menu, click Audiences. In the “Exclusions” module, click Edit Exclusions. Click the plus icon and select the campaign or ad group that you want to update. Check the box next to the specific demographic segment that you want to exclude in the ad group.
What is an excluded audience?
Audience exclusions in App campaigns allow you to finely focus your audience targeting to ensure that you don't waste ad revenue on users who do not need to see certain campaign ads.
