Ga4 issues

What are disadvantages of GA4?

One of the major cons of GA4 is it requires a new property, which means starting from scratch. None of the historical data will transfer over from Universal Analytics to GA4. The new GA4 property will start collecting new user and session data once it is set up.

Why is GA4 so hard to use?

GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.

What is missing from GA4?

Limited IP filtering: On a related note, you also have limited IP filtering in GA4. You'll notice you're limited in how many IP addresses you can block, especially since GA4 doesn't support RegEx. 3. No hostname filter: You can set this up in Google Tag Manager, but it's not currently available in GA4.

What's the deal with GA4?

GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. Uses event-based data instead of session-based. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.

Is GA4 replacing Google Analytics?

Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.

Does GA4 have hit limits?

Hit limits in Google Analytics 4

In the case of Universal Analytics (standard), there is a hit limit of 10 million per month per account. However, Google Analytics 4 is a free tool and has no hit limits.

Is GA4 better than Universal analytics?

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users.

Why is there no bounce rate in GA4?

In GA4, Google has replaced the concept of “bounce” with “engaged sessions.” To be considered “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screen or page views. When calculating your Engagement Rate, GA4 looks at the frequency of these sessions.

Does GA4 work without cookies?

GA4 is promoted as privacy-centric and has been designed to work with or without cookies. By leveraging machine learning and statistical modeling, GA4 can fill in data gaps as the world becomes less and less dependent on cookies.

What metrics are going away in GA4?

GA4 Will Change Key Metrics, Such As Bounce Rate & More

A different data collection model means that many of the metrics you're used to can't remain the same. One example of a metric that's changing is bounce rate. Bounce rate is a percentage of sessions that end without any interaction on a page.

Are there no views in GA4?

Since Google Analytics 4 properties do not include views, user access and permissions are handled at the account and property levels. Conversion events are defined for the property, whereas in Universal Analytics, goals are defined at the view level. No need to enable ecommerce reporting in the UI.

Why should I switch to GA4?

GA4 uses machine learning to predict purchase probability and churn for each individual user. This means that you can target your marketing efforts more effectively and focus on the most likely users to convert or churn. Additionally, GA4 will continue to learn and get more accurate over time.

What metrics are going away in GA4?

Are there no views in GA4?

Which is better GA4 or Universal Analytics?

What is the dark side of big data?

There are many challenges associated with big data, such as the lack of transparency, the potential for data privacy, and the need for more data protection.

What are the 4 common big data challenges?

Because of the constantly evolving data sources and the increasing amounts of generated data, companies face severe problems in achieving high-quality data integration. Those challenges altogether can also be called "The 4 V's of Big Data". They are data Veracity, Volume, Variety, and Velocity.

What are the three issues with big data?

But, there are some challenges of Big Data encountered by companies. These include data quality, storage, lack of data science professionals, validating data, and accumulating data from different sources.

Should I switch from UA to GA4?

The new system seems more complex, and it might take some time to get used to it. But the switch to GA4 is inevitable. From July 2023 onwards, the free version of GA will no longer gather data. This means publishers who want to continue using Google Analytics must switch to GA4 as soon as possible.

Should I switch to GA4?

As you can see, GA4 is a major upgrade from Universal Analytics. It's more powerful, more flexible, and more accurate. If you're serious about data analysis, then you should move to GA4 right now.

Should I migrate to GA4?

Migrating to GA4 will ensure you still have the ability to report and see the success of your digital marketing activities and come July, you can compare the user engagement metrics and others with a year-on-year view. For a comprehensive look at what exactly GA4 is, view Google's introduction post here.