Torgeek
What is a help content?
Help content is evergreen content that customers are seeking out, aka “pull” content. As the name suggests, it's there to help your customers. It's content that your customers are routinely looking for, and provides an opportunity for your business to provide a helping hand.
What is hero content help content?
The hero content is the biggest and broadest and it is all about reach and brand awareness. The aim of hub content is to keep subscribers and providing quality content for them (aka community building). While help content is smaller in scale and revolves around getting new subscribers.
What is 3H content strategy?
Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences.
