Hero, hub help youtube

1. What is Hero Hub help content?
2. What is hub content in YouTube?
3. What is the difference between hero hub and hygiene?
4. How often should you use a hero type of content?
5. What is 3H content strategy?
6. What is the 3H strategy marketing?
7. What is hero vs Hub content?
8. What is hero content marketing?
9. What is the hero hub and help model?
10. Why is Hero hub hygiene?
11. What is the hero hub and help model?
12. What does hero content mean?
13. What is the purpose of a content hub?
14. What is the difference between hub and hero content?
15. What are the 5 W's in marketing?
16. What are the types of content hero hub?
17. What is digital marketing framework?

What is Hero Hub help content?

The Hero, Hub, Help Content Framework (3H Framework for short) is a video content framework designed to help you categorize and prioritize the various levels of content a business can produce.

What is hub content in YouTube?

"Hub content" is regular, scheduled content that provides a reason to subscribe to a channel and return on a regular basis. Episodic and formatted series work best as hub content.

What is the difference between hero hub and hygiene?

Hero content – The core content piece that brings attention to your brand. Hub content – The recurring videos that keep your loyal customers coming back for more. Hygiene content – The foundation videos that cover all the other important – albeit often less interesting – aspects of your brand.

How often should you use a hero type of content?

Hero videos are done about 1-2 times a year so as to not overspend and to keep the video feeling novel. The Hero video may not show the main work of your company, but that's what other forms of video are for (check out Hub content).

What is 3H content strategy?

Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences.

What is the 3H strategy marketing?

The 3H strategy uses 3 different types of content; Hygiene, Hub and Hero to engage with the audience. The idea is that it all revolves around giving away free content to build credibility and brand loyalty.

What is hero vs Hub content?

Hero = Pow, which means that big knockout piece of content that you put everything behind and hope to reach a huge audience and make a massive impact. Hub = Push, because it's content that is pushed out to your existing audience.

What is hero content marketing?

Hero content is a marketing gift that keeps on giving. Also called big rock assets or lead magnets, these long-form pieces are designed to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand.

What is the hero hub and help model?

The Hero-Hub-Help Model is a very simple, yet effective tool for content planning. It helps you to structure your content into three categories according to its attractiveness for the target audience as well as the distribution options.

Why is Hero hub hygiene?

WHY USE THE HERO, HUB, HYGIENE MODEL? The Hero, Hub, Hygiene model gives brands the latitude to create campaign and viral content, but emphasizes the creation of content series. Successful YouTubers have been implementing this strategy since the platform's early days.

What is the hero hub and help model?

The Hero-Hub-Help Model is a very simple, yet effective tool for content planning. It helps you to structure your content into three categories according to its attractiveness for the target audience as well as the distribution options.

What does hero content mean?

Hero content is a marketing gift that keeps on giving. Also called big rock assets or lead magnets, these long-form pieces are designed to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand.

What is the purpose of a content hub?

A content hub is a curated collection of branded content on a specific topic or subject. It houses articles, videos, infographics, and other forms of content that let users take a deep dive into a specific area in which the brand is an authority or expert.

What is the difference between hub and hero content?

HERO CONTENT: This is content meant to be seen by the masses. Most of the content you create can't, and won't, fall into this category. HUB CONTENT: This should be the bulk of a brand's programming and be episodic in nature. Lastly, the foundation of the content pyramid is the hygiene content.

What are the 5 W's in marketing?

The 5 W's: who, what, when, where, and why (and don't forget how!). The root of problem-solving. This technique has been used for years and across the world to look at a problem from multiple angles and lead you to a solution.

What are the types of content hero hub?

Hero content – The core content piece for bringing attention to your brand. Hub content – The recurring videos that will keep your loyal customers coming back for more. Hygiene content – The foundation videos that cover all the other important – albeit often less interesting – aspects of the business.

What is digital marketing framework?

A digital marketing strategy framework is a model that defines marketing processes and workflows and outlines crucial components and touchpoints in the buyer journey. Executing marketing activities with a digital marketing strategy framework ensures a 360 perspective and nothing gets lost in action.