6 incredible examples of sponsorship marketing
- Coca-Cola and the Olympic Games.
- PepsiCo and NFL.
- Just Eat and The X Factor.
- Rolex and TED.
- Emirates and Arsenal.
- Nike and Cristiano Ronaldo.
- What is considered a sponsorship?
- What is an example of sponsorship public relations?
- What is an official sponsor example?
- What is the main purpose of sponsorship?
- Is sponsorship a donation?
- What is an example of sponsorship in business?
- What is an example of sponsorship marketing?
- What is an example of promotional sponsorship?
- How do you ask for sponsorship examples?
- How many types of sponsorship are there?
- What makes a good sponsor?
- What is an example of sponsorship in marketing?
- What are the 5 sponsorship levels?
- What are main sponsors called?
- How do sponsors make money?
What is considered a sponsorship?
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor.
What is an example of sponsorship public relations?
A sponsorship involves paying a fee to have your name associated with different things, such as the following: A particular venue (Wrigley Field; the Staples Center) A superstar's apparel (Tiger Woods wearing Nike hats and shirts) An event (the AT&T National Golf Tournament; the Chick-fil-A Peach Bowl)
What is an official sponsor example?
– Official Sponsors: these organizations contribute between 20% and 25% each of all funds. Sometimes they are named partners if they are the only ones from that sector. For example, they may be the 'official automotive partner' or 'official banking partner. '
What is the main purpose of sponsorship?
The reasons a sponsor chooses to work with an organization like yours are multiple. They can generate an influx of qualified leads, use your audience to grow theirs, sell more products and services, and differentiate themselves from their competitors.
Is sponsorship a donation?
Sponsorships and donations can be cash or in-kind (goods and services). But, there's a big difference. Sponsorships are more of a marketing tactic, putting a company's name on an event or ad to boost revenue. Donations are charitable in nature and purely benefit the organization at hand.
What is an example of sponsorship in business?
Other corporate sponsorship examples involve promoting product sales that benefit a cause, campaigns that seek donations at the point of sale (purchase plus), licensing involving logos that send a portion of sales to a charity, cobranded events or programs, and social or public service marketing programs that encourage ...
What is an example of sponsorship marketing?
A popular example of a financial sponsorship is between PepsiCo and the NFL. PepsiCo sponsored the Super Bowl halftime show, allowing the NFL to expand the show and reach a wider audience. In return, PepsiCo promoted its own products to a broader audience.
What is an example of promotional sponsorship?
Sponsorship advertising involves a company promoting a brand by offering financial support. Sponsorship examples can include: Sports - Companies can pay for the construction of a new sporting arena, headquarters, or other facility. Their company name can be publicly labeled on the new building.
How do you ask for sponsorship examples?
I'm writing to ask you to sponsor [part of your event that needs sponsorship]. With [dollar amount], we'll be able to [insert goal or achievement]. As a thank you, [nonprofit's name] would also like to offer [incentive] and publically announce your partnership with our charitable organization.
How many types of sponsorship are there?
By the type of sponsorship:
Financial sponsors. In-kind sponsors. Media sponsors. Promotional sponsors.
What makes a good sponsor?
Competence: the sponsor must have the knowledge, and skills to fulfil the role. For example, suitable characteristics include strategic view, leadership, collaborative champion, and an understanding of the business case and the needs of the project's client(s).
What is an example of sponsorship in marketing?
A popular example of a financial sponsorship is between PepsiCo and the NFL. PepsiCo sponsored the Super Bowl halftime show, allowing the NFL to expand the show and reach a wider audience. In return, PepsiCo promoted its own products to a broader audience.
What are the 5 sponsorship levels?
For example, if you are holding an event to raise money for a school, you could name your sponsor levels: Scholar, Essayist, Author, Contributor, Friend.
What are main sponsors called?
A Title Sponsor is the main sponsor, the most important one. This sponsor gives the team its name and colours (e.g. Monster Energy Yamaha Team or Repsol Honda Team) and, as is obvious, it is the one enjoying the greatest visibility.
How do sponsors make money?
A sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. In exchange for supporting the nonprofit, the company gets their name and logo on things like: Banners.